How brands use TikTok audio in their campaigns.Trending TikTok sounds: What’s popular in the TikTok soundsphere.We’ll calm the noise for you by breaking down current trending sounds and showing you how your brand can leverage audio for engagement and brand awareness. The study also noted TikTok is the only platform where ads with audio generate increases in both purchase intent and brand favorability.Īccording to Sprout Social listening data from January 1st to July 29th, 2022, some 3.46 million messages on Twitter mentioned TikTok sounds.If you haven’t already, it’s time to consider tuning into marketing campaigns driven by TikTok sound because they gain the attention of consumers.īut with strict brand guidelines and the end of the Discovery page (RIP), it can be difficult to figure out how to use sound. A Kantar report for TikTok reported the app’s sound-on campaigns were much better at increasing brand awareness compared to competitors’ ads, with or without sound.
0 kommentar(er)
